TES Independent School Awards

Felsted School has won Marketing Campaign of the Year at the TES Independent School Awards 2021.

The Tes Independent School Awards celebrate the teachers and teams from independent schools across the UK that are raising the standards of education and making a positive impact on the personal and academic success of students and the wider community. This year’s awards have highlighted the extraordinary work that schools have done in spite of a most challenging year.

Judges were impressed by how Felsted School developed its digital marketing during the pandemic to win the marketing campaign of the year award. Working in a small team of three, and mainly from home in isolation, the Felsted Marketing Team delivered an impressive array of online initiatives. These included virtual open mornings, which were filmed and edited in house for online delivery. These dynamic online events were segmented to focus on particular age groups for entry and resulted in a strong uptick in attendance.

A sixth-form subject fair featured 24 subject videos, filmed in advance and promoted via a dedicated webpage, prior to a Q&A session, while a Year 7 taster day involved six different subject experiences for prospective pupils to take part in.

Judge Rachel Hadley-Leonard said Felsted’s marketing strategy was “an outstanding, totally immersive and digitally savvy campaign in response to the pandemic: a truly comprehensive approach, with significant impact on engagement from prospective families, but also benefiting families and schools in the local community”.

Sophy Walker, Director of Marketing Felsted School commented: "I feel so proud that the Felsted Marketing Team has won this prestigious award, this year of all years. We have had to completely rethink our marketing plan, gear up and deliver a collection of highly effective and exclusively digital events and resources. All whilst working from home the majority of the time, with limited resources. I commend all those in our sector who have produced some truly fantastic campaigns in this highly challenging year."